Our new identity
CLOSER TO YOU, TRUER TO NATURE.
Why this change ?
A new era for Endro
Since our beginnings, our mission has been to offer you the best of nature with 100% natural origin.
This change of identity was born from a desire to assert our identity with greater strength and clarity.
This new look embodies a more mature and expert vision of skincare: a perfect balance between high technicality and absolute respect for the Earth. Through this refined design, we wanted to create an inspiring aesthetic that reflects the very essence of our formulas: powerful, raw nature and 100% of natural origin. More than just a graphic evolution, it is the affirmation of our expertise at the service of your skin.
Optimize formulas
Natural Efficiency
The change is not just aesthetic. We have taken advantage of this evolution to enhance our textures. Thanks to 100% naturally derived formulations that are even more refined, your skincare now offers heightened sensoriality. Creamier and more melting, our textures blend with the skin for maximum effectiveness and renewed pleasure of use.
Today, 9 products have been reformulated:
RADIANCE SERUM | STABILITY & TOLERANCE
We have replaced pure Vitamin C with stabilized Vitamin C. Why? To guarantee you intact effectiveness from the first to the last day, even in high temperatures. This new form is also better tolerated by the most sensitive skin, offering radiance without any compromise on comfort.
RADIANCE CREAM | LIGHT COCKTAIL
Its texture has been lightened for a silky, non-sticky finish. We have boosted its formula with a trio of powerful actives: Stabilized Vitamin C, Astaxanthin (a super-powerful antioxidant) and illuminating pearls. Result: a delicate fragrance and instantly more radiant skin.
ANTI-DARK SPOT SERUM | HIGH TECHNOLOGY
This treatment becomes our most technical formula with the replacement of certain actives by more effective actives, including 3 patented ones. Thanks to the integration of these actives, including a peeling active, it now offers a complete action: it targets pigmentation while refining skin texture for unparalleled clarity and evenness.
ANTI-AGING DAY CREAM | REGENERATION & PRECISION
Now presented in an aluminum tube, its texture has been reworked for a perfect hold. Its formula has been upgraded with the integration of Retinol-like and Peptides, reference active ingredients to boost collagen production and skin elasticity, 100% naturally.
POT DEODORANTS | FREEDOM & STABILITY
The revolution of the gesture. We have improved the texture so that it remains easily scoopable with your finger all year round, without ever melting during heat waves. This technical challenge allows us to permanently eliminate the spatula for a more intuitive and on-the-go use.
Packaging redesigned for you
DESIGN & ERGONOMICS: USE AT THE SERVICE OF EFFICIENCY
Each container has been designed to simplify your routine. From the new, more hygienic and travel-friendly tube format to the more ergonomic jar, we have scrutinized every detail to make the use of our products smoother. Ergonomics at the service of your beauty, so that each treatment is a moment of serenity, without effort.
Today, 14 products are affected by a packaging change:
1. SPOT STOP: PRECISION IN ACTION
Our iconic anti-blemish serum becomes the Spot Stop. We have swapped the 30ml dropper bottle for a more practical and technical 10ml Roll-on, format. This new format allows for ultra-targeted application directly onto the blemish, delivering the right dose and thus avoiding any waste.
2.FACE CREAMS: THE "ZERO WASTE" COMMITMENT
Our 6 face creams are moving away from glass and pumps in favor of an aluminum tube. Why this choice? For its ability to be infinitely recycled, but above all for its 'zero waste' practicality. Unlike pump bottles where part of the product remains inaccessible, the aluminum tube allows you to extract all of your skincare. That means more product for you, and less waste for the planet.
3. HAND CREAMS: DESIGNED FOR ON-THE-GO
Because your hands need care everywhere and at all times, our 2 hand creams feature a flip-top cap. No need to unscrew and risk dropping the cap: one hand is all it takes to open and close your tube. The ultimate travel-friendly format.
4.DEODORANTS IN A JAR: INTUITIVE ERGONOMICS
The design of our jars for our 5 deodorants has been completely redesigned. The new container is wider and less deep. This ergonomic shape, combined with our new melting texture, makes it easier to scoop out with your finger all the way to the bottom of the jar. Optimal user comfort, for a simplified daily routine.
Stop of the deposit
WHY WE ARE TURNING THE PAGE ON THE DEPOSIT SYSTEM
For us, environmental commitment is not just a stance; it is a constant analysis of our impact. After several years of experimentation, the numbers led us to a necessary conclusion: our deposit system was not the most sustainable solution.
To remain true to our values of transparency and efficiency, we have decided to adopt a more concrete and less energy-intensive approach.
THE RESULTS OF OUR EXPERIMENTATION:
- An incomplete cycle: With a return rate of only 10%, the system could not achieve balance.
- Wasted resources: Nearly 50% of the bottles were returned broken or too dirty to be reused. The intensive washing process then consumed more water and energy than expected.
- A paradoxical carbon weight: The transportation of glass between points of sale and our premises significantly increased our carbon footprint.
OUR NEW SOLUTION: ALUMINUM
This observation led us to favor aluminum, an infinitely recyclable and much lighter material. Switching to aluminum for certain products drastically reduces the energy required for transport and production, while also eliminating product waste (glass often leaves some unused product at the bottom of the bottle).
For you, it's simpler: no more need to store or return your containers. You can now recycle them directly at home, with the assurance of an efficient recycling process.
A new era for Endro
Since our beginnings, our mission has been to offer you the best of nature with 100% natural origin.
This change of identity was born from a desire to assert our identity with greater strength and clarity.
This new look embodies a more mature and expert vision of skincare: a perfect balance between high technicality and absolute respect for the Earth. Through this refined design, we wanted to create an inspiring aesthetic that reflects the very essence of our formulas: powerful, raw nature and 100% of natural origin. More than just a graphic evolution, it is the affirmation of our expertise at the service of your skin.
Natural Efficiency
The change is not just aesthetic. We have taken advantage of this evolution to enhance our textures. Thanks to 100% naturally derived formulations that are even more refined, your skincare now offers heightened sensoriality. Creamier and more melting, our textures blend with the skin for maximum effectiveness and renewed pleasure of use.
Today, 9 products have been reformulated:
RADIANCE SERUM | STABILITY & TOLERANCE
We have replaced pure Vitamin C with stabilized Vitamin C. Why? To guarantee you intact effectiveness from the first to the last day, even in high temperatures. This new form is also better tolerated by the most sensitive skin, offering radiance without any compromise on comfort.
RADIANCE CREAM | LIGHT COCKTAIL
Its texture has been lightened for a silky, non-sticky finish. We have boosted its formula with a trio of powerful actives: Stabilized Vitamin C, Astaxanthin (a super-powerful antioxidant) and illuminating pearls. Result: a delicate fragrance and instantly more radiant skin.
ANTI-DARK SPOT SERUM | HIGH TECHNOLOGY
This treatment becomes our most technical formula with the replacement of certain actives by more effective actives, including 3 patented ones. Thanks to the integration of these actives, including a peeling active, it now offers a complete action: it targets pigmentation while refining skin texture for unparalleled clarity and evenness.
ANTI-AGING DAY CREAM | REGENERATION & PRECISION
Now presented in an aluminum tube, its texture has been reworked for a perfect hold. Its formula has been upgraded with the integration of Retinol-like and Peptides, reference active ingredients to boost collagen production and skin elasticity, 100% naturally.
POT DEODORANTS | FREEDOM & STABILITY
The revolution of the gesture. We have improved the texture so that it remains easily scoopable with your finger all year round, without ever melting during heat waves. This technical challenge allows us to permanently eliminate the spatula for a more intuitive and on-the-go use.
DESIGN & ERGONOMICS: USE AT THE SERVICE OF EFFICIENCY
Each container has been designed to simplify your routine. From the new, more hygienic and travel-friendly tube format to the more ergonomic jar, we have scrutinized every detail to make the use of our products smoother. Ergonomics at the service of your beauty, so that each treatment is a moment of serenity, without effort.
Today, 14 products are affected by a packaging change:
1. SPOT STOP: PRECISION IN ACTION
Our iconic anti-blemish serum becomes the Spot Stop. We have swapped the 30ml dropper bottle for a more practical and technical 10ml Roll-on, format. This new format allows for ultra-targeted application directly onto the blemish, delivering the right dose and thus avoiding any waste.
2.FACE CREAMS: THE "ZERO WASTE" COMMITMENT
Our 6 face creams are moving away from glass and pumps in favor of an aluminum tube. Why this choice? For its ability to be infinitely recycled, but above all for its 'zero waste' practicality. Unlike pump bottles where part of the product remains inaccessible, the aluminum tube allows you to extract all of your skincare. That means more product for you, and less waste for the planet.
3. HAND CREAMS: DESIGNED FOR ON-THE-GO
Because your hands need care everywhere and at all times, our 2 hand creams feature a flip-top cap. No need to unscrew and risk dropping the cap: one hand is all it takes to open and close your tube. The ultimate travel-friendly format.
4.DEODORANTS IN A JAR: INTUITIVE ERGONOMICS
The design of our jars for our 5 deodorants has been completely redesigned. The new container is wider and less deep. This ergonomic shape, combined with our new melting texture, makes it easier to scoop out with your finger all the way to the bottom of the jar. Optimal user comfort, for a simplified daily routine.
WHY WE ARE TURNING THE PAGE ON THE DEPOSIT SYSTEM
For us, environmental commitment is not just a stance; it is a constant analysis of our impact. After several years of experimentation, the numbers led us to a necessary conclusion: our deposit system was not the most sustainable solution.
To remain true to our values of transparency and efficiency, we have decided to adopt a more concrete and less energy-intensive approach.
THE RESULTS OF OUR EXPERIMENTATION:
- An incomplete cycle: With a return rate of only 10%, the system could not achieve balance.
- Wasted resources: Nearly 50% of the bottles were returned broken or too dirty to be reused. The intensive washing process then consumed more water and energy than expected.
- A paradoxical carbon weight: The transportation of glass between points of sale and our premises significantly increased our carbon footprint.
OUR NEW SOLUTION: ALUMINUM
This observation led us to favor aluminum, an infinitely recyclable and much lighter material. Switching to aluminum for certain products drastically reduces the energy required for transport and production, while also eliminating product waste (glass often leaves some unused product at the bottom of the bottle).
For you, it's simpler: no more need to store or return your containers. You can now recycle them directly at home, with the assurance of an efficient recycling process.
The reflection of our natural expertise:
- A design that places the 100% natural origin at the heart of our image.
- A more prestigious and elegant typography that reflects the performance of our formulas
- Emphasizes the N of Nature and Natural
- Guides the pronunciation of the name [ɛn.dro]
- Its curve brings softness and modernity to the logo, making our image less conventional and more human
- Shades drawn directly from the elements of nature
- A specific color code where a color reflects a skin type, allowing you to identify your routine at a glance.
(Re)discover our explanatory videos on identity change, in 4 episodes.
Naturally, Endro.
Naturally,
Endro.
FAQ
Is aluminum really a safe and eco-friendly choice for your packaging?
Yes, absolutely. The aluminum bottle we use is approved by the COSMOS standard, recognized for its requirements regarding natural and organic cosmetics.
It is an infinitely recyclable material, lightweight, durable, and considered eco-friendly.
👉 Inside the bottle, a bisphenol-free varnish (BPA FREE) is applied, which ensures no direct contact between the aluminum and the formula.
In other words: no health risk, no interaction with the product, simply more practical and more easily recyclable packaging.
I have heard that aluminum is not always recycled properly. Is that true?
It is partly true, and it is important to specify:
Aluminum is infinitely recyclable, but under certain conditions.
Not all types of aluminum are equal in terms of recyclability. For example:
- Cans or food trays often contain a mixture of metals,
- Which makes their recycling more complex or lower quality.
➡️ On the other hand, the aluminum we use for our tubes is pure aluminum, coated only with a bisphenol-free varnish (BPA free) or a simple lacquer.
- This varnish is burned off during the recycling process,
- And the material remains intact, without significant loss of quality.
- This is what is called a “closed loop”: the metal can be remelted and reused again and again.
In summary:
✅ Our aluminum is infinitely recyclable,
✅ It is part of a true circular economy approach,
✅ And it is approved by the COSMOS standard for safe and responsible cosmetic use.
Will your products in glass bottles always be returnable?
No, the new glass bottles are lacquered and screen-printed and therefore will no longer be returnable.
However, they remain:
- Recyclable,
- More practical,
- More elegant,
and designed without labels (direct screen printing).
What should I do with my old returnable bottles and jars?
👉 Recycle them according to the following instructions:
Glass jars: dispose of in the glass recycling bin (without the lid).
Aluminum lids: place in the packaging recycling bin.
Bottles with pump or dropper: dispose of in the glass recycling bin, leaving the pump or dropper on the bottle.
Labels can remain, they are processed during recycling.
Why have certain products been discontinued?
- Lip balms: due to insufficient demand. They may return one day in another format, better suited to your needs. The jar format was indeed seen as less practical and hygienic.
- The fragrance-free dermatological cleansing bar : due to insufficient demand. The sweet almond scented dermatological bar is still available and is very suitable for sensitive skin ✨
- Mint scented deodorant: due to insufficient demand. The other jar deodorants are still available!
- Solid conditioner: due to insufficient sales and considered impractical because of its solid format.
- Lemon-flavored toothpaste paste: due to insufficient demand.
- The body scrub: the texture was indeed considered too greasy after rinsing, no longer meeting our standards of comfort and technicality.