Loss of firmness

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The loss of firmness is a natural skin phenomenon whose first signs appear as early as age 25. From this age, the skin loses 1% of collagen per year. This phenomenon is generally observed after the age of fifty. Mature skin can turn to serums with more advanced anti-aging ingredients such as collagen. The goal is twofold: to stimulate the synthesis of collagen and elastin, two elements that maintain the skin's firmness, and to protect the epidermis from aggressions that can accelerate its aging and cause damage.