2018 : The beginning
From an idea to product creation
It all starts with a simple observation: the need for transparency. Marion, driven by the desire to use healthy products for her body and the planet, began formulating her own deodorant in her kitchen.
"I have always loved creating and testing. A bit of equipment, a few ingredients, and that was it! After two months of testing, the feedback from my friends and family was unanimous: it was effective, and demand was already growing." — Marion, co-ounder.
2019 : The big leap into adventure
Take off with Ulule
On June 5, 2019, during the World Environment Day, Endro goes from idea to reality. We launch a crowdfunding campaign on Ulule.
The success: 1,459 deodorants pre-ordered (7 times our initial goal!).
This achievement allows us to rent our very first laboratory in Lannion and to invest in the first raw materials to manufacture everything in-house with the support of experts.
Once the pre-orders are shipped, we travel to markets during the summer and launch our first website in September. Our deodorants also begin to be listed in a few organic stores and bulk grocery shops.
2024 : The path to our true identity
Evolve to better find yourself
After an initial graphic evolution in 2020 for greater clarity and visibility, as well as a massive rollout in organic and bulk grocery stores, a new chapter opens in 2024: Endro enters pharmacies.
To meet the demands of pharmacists and their customers, we are adopting a transitional graphic charter. Certainly more understated and reassuring, but also more colorful, it marks the beginning of our alliance between committed naturalness and pharmaceutical rigor.
To be honest, we searched a lot for our identity during this period, testing the right balance between our roots and our new ambitions.
2026 : The new era
Total overhaul of brand identity
Almost seven years after its beginnings, Endro asserts its maturity. This complete overhaul marks our transition to expert status. Statutory identity, optimized formulas and streamlined design: we now combine the proven effectiveness of natural ingredients with the gentleness of our origins.
Endro now offers a range of over 40 hygiene, facial care, body, and hair care products.
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Naturally,
Endro.