Why do we want to change our packaging?

With the arrival of Spring, we have decided to give a fresh new look to our brand, which will soon celebrate its 5th anniversary! That’s why, starting April 2, some products will have new labels and packaging. 

This is already the case for some products such as our face creams launched in December 2023 and our new haircare range launched on February 15, 2024: the kraft paper has been replaced by clearer and more colorful visuals, we were able to add the English translation and additional product information, especially on the front label (front of the product), which is very important for our reseller points of sale.

One of the main objectives of this new graphic design is to facilitate the identification of our brand and products at the point of sale by improving their visibility and readability. This is not simple, as we have small products and we do not have secondary packaging to gain height on the shelves, unlike the competition.

Some products will also change their container : yes, we are abandoning our mechanically opening jar, iconic for sure but also problematic, in favor of a more classic and practical jar! These new jars will make product use easier, in fact, we relied on your feedback to make our choice.

This is not our first attempt; already in July 2021, we changed our graphic charter with a new logo and new labels... This time, we are keeping our logo, our containers will still be glass, and our formulas will remain the same. The story of a brand is made of changes; you have to know how to adapt and constantly renew yourself.

How can we ensure this transition between old and new packaging?

To avoid having too many current products left in stock at the time of the transition on April 2nd, we have decided to clear them out by offering you exceptional discounts on a selection of products during our clearance event: the Big Spring Clearance Sale.  

Because we don't just make skincare products that are good for your skin and the environment, we are also committed to making them accessible to as many people as possible. Beyond a clearance sale on some of our products, we want to let you enjoy exceptional gifts from March 14 to 31! 

Exclusive bundles, and mystery packs at unbeatable prices, discounts up to -20%. .. Stocks may run out very quickly, sign up to receive the opening information before anyone else. 

Offers and discounts will also be available in stores so that our resellers can also make this transition with complete peace of mind.

Finally, the products that remain in stock at the end of this Great Spring Clearance Sale will be donated to associations such as UNISOAP with whom we already work to repurpose our defective but consumable products (creating hygiene kits for the most disadvantaged). 

"I really liked your little jars..."

We remain a young and small company, it was not an easy decision to make as it involves major changes and may also be detrimental to us since this jar is somewhat our "trademark"...But we are convinced that it is necessary for our development and to significantly improve our brand image and your satisfaction, both professionals and individuals!

We look forward to hearing your feedback on these packaging changes, and in the meantime take advantage of this Big Spring Clearance Sale to treat yourself to a product you haven't tried yet, stock up, or delight your loved ones.

Marion and Boris.